GS1 Digital Link is an advanced standard from GS1, the global non-profit behind the world’s leading product and location identification standards. It turns traditional barcodes into web-enabled gateways.
By embedding a structured URL directly into the barcode, it connects each product to rich, real-time digital content, such as product details, usage instructions, certifications, promotional campaigns, or traceability data.
This technology boosts transparency and consumer engagement, while facilitating smooth integration with digital systems across the supply chain, powering smarter applications in retail, healthcare, and industrial sectors.
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Consumer engagement and confidence: Provide instant digital access to accurate, timely product details, promotions, recalls, and sustainability insights. |
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Enhanced traceability and transparency: Ensure reliable product tracking across every step in the supply chain, from production to point-of-sale. |
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Operational efficiency: Consolidate multiple data points into one simplified, dynamic barcode, reducing complexity and improving management efficiency. |
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Flexibility and future-proofing: Update and adjust information digitally without the need to replace physical labels, allowing easy compliance with evolving regulatory and market demands. |
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Am I printing correctly? With GS1 Digital Link standards, quality assurance is straightforward. Reliable verification solutions confirm your printed codes are fully compliant, clear, and consistent every time. |
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Is my data quality correct? GS1 standards ensure your data is structured and validated, dramatically improving data accuracy and reliability across your entire supply chain. |
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Will it scan correctly at checkout? Absolutely. Using proven and trusted technology, GS1 Digital Link ensures seamless scanning performance at checkout, enhancing customer satisfaction and operational efficiency. |
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| Click Here to Request Information | Download GS1 Digital Link Application Guide |
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